a sophisticated global community of gay and lesbian travellers
FOCUS
your advertising and get maximum exposure for your product
BUILD
brand awareness using exclusive, multi-level ad placements
SELL
immediately through secure, established, online distribution channels
Building brand loyalty
GLBT people are voting with their dollars!
24% GLBT adults have switched products / services in the past 12 months because they found a competing company that supports GLBT causes
32% of gay men have switched products / services within the past 12 months because they found a competing company that supports GLBT causes
70
% of gays / lesbians have switched products / services because they learned the company engaged in act perceived harmful to the GLBT community
66% of all GLBT adults reported that they would be very or somewhat likely to remain loyal to a brand that is very friendly and supportive to the GLBT community - even when less friendly companies may offer lower prices or be more convenient
47% of G/L people say they would be very likely to remain loyal to a brand they believe to be very friendly and supportive even if costs more or less convenient
