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CONXITY'S GLOBAL COMMUNITY
15 Million American and 1.8 Million Canadian travellers are:
GLOBAL ADVENTURERS
98%
travelled last year
53%
visit new places
84%
have a passport
With a strong preference for new destinations and unique attractions
Independent, organized, frequent and long-stay travellers for both pleasure and business
US GLBT travellers take an average of six overnight trips per year
Canadian LGBT travellers spend twice as much per trip as their non-LGBT counterparts
... and travel twice as often
WEB-SAVVY CONSUMERS
95%
purchase online
75%
book travel online
HIgh-level internet users with fast access to information
Early adopters of new technology
Use social networks more per week than other users
Conduct much of their practical business online, including researching and booking travel
SOPHISTICATED SPENDERS
44
median age
70%
college / university
$85k
household income
Well educated, well read, knowledgeable
Have a higher-than-average, disposable income which enables them to spend more
Informed about travel trends
Canadian gay travel market valued at $5.4 billion, total North American GLBT market in
$65 billion
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